Great Memories

If you're a kiwi who grew up in the North Island of New Zealand, you'll very likely have a connection with Great lake Taupo or even a memory of holidaying as a kid in Great Lake Taupo. When FRED was engaged to develop the theme for the Spring/Summer Campaign for Destination Great Lake Taupo, we had two very clear guidelines from them; don't create a campaign that is discount driven, create a campaign theme that connects directly with our domestic audience.

A typical connection with kiwi's holidaying at Taupo from years gone-by is the image of Mum and the kids on the distinctive Lake Taupo sandy beach under the sun umbrella, while Dad is fishing or trying to set the record on how many people he can pull up on the water ski's. Surely most kiwi's have an image like this.

FRED worked with Destination Great Lake Taupo to;

- Develop the Campaign Concept
- Develop the Campaign Strategy
- Develop the Campaign Name
- Develop the Campaign Creative and Visuals
- Develop the Community and Stakeholders Launch Presentation
- Roll out the campaign

FRED's has been involved in the coordination of the Great Memories Campaign which has included;

- National Press Advertising Artwork
- Local Business Dressing Artwork
- Online Advertising Artwork
- Billboards in Auckland, Huntley and Wellington Artwork