ARE YOU PART OF THE SOCIAL MEDIA ECO SYSTEM YET?
In a very short period of time, social media has changed the way communication between business and consumer occurs, in the past communication has been one-way through advertising, now it’s two way.
3 rules of social media
- Its all about enabling conversations
- You cannot control conversations but you can influence them
- Influence is the bedrock upon which all economically viable relationships are built
So What exactly IS Social Media?
Social Media is activities and behaviours among communties of people gathering together online to share information, knowledge and opinions using conversational media.
Conversational Media are web based applications that make it possible to create and easily transmit content in the form of words, pictures, video, audio. So if you've ever used your computer or cell phone to read a blog, watch a You Tube Video ro listen to a Podcast or even send a Text Message, you've already ventured into the SOCIAL MEDIA ECO SYSTEM
Don't be afraid to explore and experiment with Social Media
If your businesses has customers or investors...and most do, then you need to ask yourself these questions:
- Do you have a strong relationship with your customers?
- Do you know their names, preferences, their needs as they relate to your companys product or service?
- Have you ever asked them to help you improve your companys product or service?
- Do you currently do anything to educate your customer about the use or value of your product or service?
- If asked, would they strongly recommend your product or service to a friend?
- Do many of your customers already strongly recommend your product or service?
If the answer is YES to any of these questions, you need to learn more about and experiment with Social Media tools.
If you would like to know more about how you can market your business through Social Media then give us a call!