cOMMUNICATIONS AND MEDIA

The Changing World of Media

Media used to mean the ‘channels’ that carried messages from the advertiser to the consumer. However with the dramatic growth in online communication and user generated content, media now represents the wide variety of tools that people use to connect with each other.

Facebook, Twitter, You Tube, Internet communication, mobile SMS, and the variety of other media channels has blurred the traditional lines that used to separate commercial and personal communication. FRED offers our clients comprehensive access to all media forms.

Advertisers used to pay for access to audiences, however today they can create their own, by tapping into existing communities, or creating personal connections directly with consumers.

‘Media’ is no longer about a tool or channel, it’s about where an advertiser can most effectively connect with their target consumer.

Public Relations

80% of what we read in the paper, online and in magazines is placed by PR professionals.

You may have the best product, service or event, but if nobody’s writing about it and getting it out to the publications or websites, you’re missing a credible opportunity to get noticed.