GERI FALLON - GENERAL MANAGER

Responsible for running the company and keeping an eye on the bottom line may be what it says on the label, but few things are more enjoyable to Geri than spending time in a creative haze, consumed by ideas with the FRED team and watching the work come to life.

With strategic marketing experience across multiple industries, Geri contributes to every aspect of her client’s marketing deliverables to ensure consistency of message and brand. Coupled with experience in brand development and online marketing campaigns, Geri oversees the continual review and development of FRED’s market positioning and operating structure. 

Geri@fredweb.co.nz

PAUL FALLON - BRAND MANAGEMENT

The King of “Can somebody please bring me a coffee”, Paul sees the world as a multitude of media opportunities, which has kept him interested and informed in this ever-changing media landscape. What matters most to Paul is helping companies promote their products and services in a way that is strategic, creative and has impact.

Paul is the founder of FRED and partner with Geri in the business and has been involved in brand development, marketing planning and product positioning for over ten years. Managing several start-up companies and projects, his past experience includes senior positions in the tourism, hospitality, motorsport and retail industries, mostly in the roles of marketing, management and creative direction. Years on the front line have sharpened his ability to visually capture the spirit and unique selling proposition of FRED's clients 

Paul@fredweb.co.nz

ASH HUNTLEY - ONLINE PROJECTS

By infusing fun, humour and positive energy into the FRED surroundings, Ash has the ability to juggle the many projects and deadlines that cross her desk, and at the same time, read our minds and do a million random requests from Geri and Paul.

Our longest serving team member, Ash is our ‘no limits’ manager of Online Projects. Skilled in the development of our website systems, Ash looks after the implementation and timeline management of website projects and oversees our client print and online marketing needs. Ash does come with a variety of other skill sets, including a Certificate in eMarketing,  National Certificate in Radio Broadcasting and a Diploma in Radio, plus experience in production, creative writing, sales and promotions.

Ash@fredweb.co.nz

 JEMMA TILLSON - CREATIVE

Jemma is the kind of girl who can alter her style to suit a variety of different creative projects. Shortly after launching, FRED snatched Jemma up to lead all aspects of creative design covering print and website design, and she’s been delivering dynamic work for our clients ever since.

Jemma works continuously to define a style for our client’s projects that is current, visually appealing and commercially effective, so that target audiences don't miss the message. But Jemma will remind you it's not just design for design sake, the visuals must sell. And they do, creating happy clients and a positive response from satisfied customers. Jemma is also legendary in our office for dropping tools and doing that last minute job that’s been thrown at her right on deadline.

Jemma@fredweb.co.nz

SARAH FRASER - OFFICE MANAGER

Right brain. Left brain. Whole brain. Sarah dreams in four colours and counts numbers, not sheep. Sarah is FRED’s task juggler, number cruncher and go-to person everyone depends on. She rules the world with spread sheets, flowcharts and everything financial, turning chaos into order.

Sarah oversees the company financial and accounting functions and everyday running of our busy office. She keeps our client projects in line, coordinates all our business work systems and manages all aspects of FRED’s accounting, ensuring numbers and systems are all in order.

Having worked in various professional organisations, Sarah’s experience in accounting and administration will continue to help FRED move forward and grow. 

Sarah@fredweb.co.nz

 ADAM ADEANE – DEVELOPER / DIGITAL

Adam joined FRED specifically to help Paul boost up the gender imbalance, although he does add to the hair and fashion discussion at the Friday drinks.

His laid-back attitude and unconventional approach to web development allows him to accomplish even the most challenging of tasks.  On the creative side, Adam is a talented photographer and has a true appreciation for man-bags.

Adam@fredweb.co.nz