Bayline

Following the brand development programme, FRED then designed and built the Bayline website. The website build programme included managing the photography brief, advising and recommendation on website functionality to meet market expectation and best industry practise.

A key requirement of the website for Bayline was clear concise message delivery, good visuals and simplicity of navigation. The target audience traditionally spends a lot of time researching options prior to decision point, the Bayline website needed to build credibility at the same time as showcasing capabilities.

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