Lake Taupo Cycle Challenge

Lake Taupo Cycle Challenge is New Zealand’s premiere cycling event that includes 12 different cycling events based around New Zealand’s largest lake.

The event management required a new brand (see brand case study) that would reflect a progression of their previous identity, a marketing strategy for the next three years and a new website that would give them the functionality required for a full online information and booking base for their massive event. FRED was chosen as the ideal agency to supply them with their specific requirements.

cyclechallenge.com has been designed and built by FRED on a Contegro Enterprise system.

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